Havaianas | Aquabumps Collaboration

Nov 10 2013|Categories: Art Direction, branded content, Featured, justin barnwell, Knack Studios, Photography, Rob Norman, Surfing, Underwater, Video, Video Edit|Tags: aquabumps, bondi beach, brazil, canon, collaboration, havaianas, helicopter, sydney, waterphotography

Knack studios created 4 films to document the Havaianas collaboration with beach photography institution Aquabumps.

The featured print on the Havaianas pair by Aquabumps ‘The Caribbean Look’ captures a busy summer’s day, on Australia’s iconic Bondi Beach. A tribute to our picture-perfect coast, it details bathers dotted along Bondi’s sandy shores and crustal blue water. To showcase how this shot was created we followed photographer Eugene Tan up above the iconic Sydney coastline and showcase how he photographs the beaches from above.

The story behind the collaboration was executed in 4 videos and shared across multi digital platforms including Youtube, Facebook and Instagram.

KNACK STUDIOS
Director / Producer – Justin Barnwell
DOP / Camera Operator – Robert Norman
Camera Operator – Andy Lloyd
Editor – Justin Barnwell
Animator/Motion Graphics- Justin Barnwell
Colour Grade – Justin Barnwell
Sound Designer: Craig Beck

HAVAIANAS
Brand Director – Elke Munroe
Brand Activations Manager – Kelly Schaffer
Marketing Manager – Emma Kowaleczko

MUSIC
‘CONSTRUCTION’
BRADLEY DYMOND SANCHEZ

‘GWAVA JAM’
DEAQUINO JR ROCHE

‘HAVAIANAS’
Custom composition by KENICHI WOLFGANG